This rebrand project was a school project. To improve upon the existing brand of the 2024 Paris Olympic games, this brand was created with the intention of portraying the vibrant art and culture of Paris, France, for a global audience. The project comprised new logos, sports icons, navigational materials, and mascots for the Olympic games and their sister games, the Paralympic games. It was an exciting challenge to navigate building two brands in tandem and harmony.
The mascot trio for the Olympic and Paralympic games: the Flower Sisters! The first Flower Sister is Libi, the spunky purple carnation representing the French ideal of liberty and serving as the first Olympic mascot. Next is Amie, the kind white orchid Flower Sister representing the French ideal of fraternity and serving as the second Olympic mascot. Last is Parité, the compassionate red periwinkle Flower Sister representing the French ideal of equality and serving as the Paralympic mascot. Below is the artistic process I took to finalize their designs.
Olympic mascot, "Libi"
Olympic mascot, "Amie"
Paralympic mascot, "Parité"
A sample of sport icons for the Olympic games
A sample of sport icons for the Paralympic games
