This ad campaign was a school project. The goal was to create a series of three illustration-based ads that would be featured in a print work. The company I was assigned was Texas Instruments, a technology company known for its calculators. I bridged the gap of calculator consumers from young students to professionals by using a paper-cutout collage style that conveyed artistry appealing to younger viewers and complex ideas appealing to professional consumers. The goal of the ads was to demonstrate the powerful processing capabilities of Texas Instruments calculators.
